腾讯打造元宇宙腾讯元宇宙概念股

网络投稿

2022-01-19 17:53:32

㈠国内哪些公司布局了元宇宙

元宇宙如下：

天眼查数据显示，今年以来“元宇宙”商标已被多家公司及自然人申请注册，相关商标申请信息超240条。腾讯、爱奇艺、快手、中青宝。字节跳动等多家公司先后布局。

今年7月，快手关联公司北京达佳互联信息技术有限公司申请注册多个“快手元宇宙”商标；6月，Soul关联公司上海任意门科技有限公司申请了“年轻人的社交元宇宙”相关商标。重庆爱奇艺智能科技有限公司也申请注册了“奇遇元宇宙”等商标。

元宇宙：

元宇宙（Metaverse）一词，诞生于1992年的科幻小说《雪崩》，小说描绘了一个庞大的虚拟现实世界，在这里，人们用数字化身来控制，并相互竞争以提高自己的地位，到现在看来，描述的还是超前的未来世界。

以上内容参考网络-元宇宙

㈡中国元宇宙概念股龙头

中国元宇宙概念股龙头主要有以下5个，腾讯控股、字节跳动、歌尔股份、全志科技、新易盛

1. 腾讯控股(不过腾讯是港股)，如果说国内有一家公司能够成为元宇宙领导者，那么这家公司毫无疑问，最有可能的是腾讯控股，因为元宇宙它的最初形态就是游戏加社交，终极形态是现实世界的完全映射。

2. 字节跳动，准备在科创板上市，国内目前最受年轻人欢迎的互联网平台抖音，头条，西瓜视频。他们的母公司就是字节跳动，在今年四月份字节跳动花一个亿收购了元宇宙的游戏公司代码乾坤，八月份的时候又花90亿收购了国内市场占比超过50%的vr硬件厂商pico，

3. 歌尔股份在2021到2025年期间，全球vr产品的年均增速是41%，ar产品的年均增速是138%，facebook，字节跳动他们要做元宇宙，他们的vr设备代工商都应该逃不过歌尔，因为歌尔在代工领域的市占率超过了80%，上半年歌尔的智能硬件收入已经是达到了112亿，收入占比达到了37%，这也意味着歌尔目前是a股最纯正的虚拟现实元宇宙设备供应商。

4. 全志科技，全志科技是国内唯一的低端vr芯片概念股，它推出的vr虚拟现实专用芯片vr9能够达到70帧每秒的速度，vr 的芯片概念股非常的稀有，高端芯片只有高通和苹果能够做，而中国未来如果想要做山寨版的vr，那么它的芯片就（大概率）由全志科技来进行提供。

5. 新易盛，元宇宙最基础的设施就是算力，为什么现在元宇宙的模型都是乐高模型？因为他们的算力不足，还只能支持简单的这种二维卡通式的图像，未来伴随着算力的提升，支撑虚拟现实内容的创造和体验会有更加真实的建模和交互，那这一块就会让元宇宙的技术，让更多的成年人也能够接受，而在这一块美国的算力龙头是英伟达，中国这一块，我选择的是电信和数通的双市场龙头，新易胜，他是国内少数可攻破800g数据中心，光模块的企业，而且正在打算新建285万只高速光模块的产能，2021年上半年营收同比增长超过了70%.

㈢元宇宙数据中心概念相关与腾讯和亚马孙合作的公司是那家

摘要1、万达联手网络、腾讯成立万达电商；

㈣元宇宙是什么梗

指沉浸式的虚拟世界，英文Metaverse。这个虚拟世界由VR（虚拟现实）、AR（增强现实）等3D技术和互联网组成。用户可以在元宇宙中感受不一样的人生，或是体验与真实世界完全不同的世界。与现有网络游戏不同的是，元宇宙能给玩家带来更真实的感受，让玩家可以仿佛置身于虚拟世界当中，甚至可以做到无法区分真实与虚拟世界。元宇宙也被吹捧成了互联网的终极形态。电影《黑客帝国》和《头号玩家》就是元宇宙概念。元宇宙一词最早出自美国科幻小说《雪崩》。小说中描绘了一个与现实世界平行的虚拟世界，元界（Metaverse）。

㈤什么是元宇宙，有哪些互联网大厂推出元宇宙相关业务

元宇宙是什么？

“元宇宙”最早出现在1992年一部科幻小说《雪崩》中，来源于“Metaverse”一词，人们在“Metaverse”里可以拥有自己的虚拟替身，这个虚拟的世界就叫做“元宇宙”。

㈥蓝色光标最新消息

1，无上限投入巨资：蓝色光标【市值182亿】表示元宇宙相关的虚拟人IP和技术、XR技术、虚拟空间等业务方向是公司未来会重点关注并全力投入的赛道，公司对这一领域的投资额度不设上限，公司管理层和投资部目前正在对相关标的进行全面的调研和谈判，公司可支持超10亿的资金投入布局元宇宙相关赛道，全面构建公司的自有IP、技术和内容核心能力。解析：敢于无上限的投入元宇宙，肯定是非常看好元宇宙的未来，A股第一家。
2、注册专业元宇宙公司：蓝色光标成立全资子公司“蓝色宇宙数字科技有限公司”，该公司将作为蓝色光标专注探索元宇宙相关投资和运营业务的主阵地，将整合蓝色光标已经具备的虚拟直播间、虚拟IP运营相关资源和团队，全面推进元宇宙相关业务的探索和落地。解析：专业的事情专业的人来做，这也是A股首家上市公司成立专业的元宇宙公司。
3、与专业公司合作：蓝色光标与【当红齐天】及旗下子公司齐乐无穷签署战略合作协议，双方将联合推动XR体验在重点行业的应用拓展及商业化项目落地。当红齐天的背景：国内顶尖的XR沉浸式体验解决方案企业，股东有张艺谋以及中航信托、小米等。旗下以VR为主题的SoReal超体空间，正密集推出众多创新项目，其中包括近5000平米5G+XR体验空间的上海迪士尼小镇项目，将于近期落成并开放体验。同时，面积达2.2万平方米、融合众多知名IP，及VR、AR、全息影像等前沿技术的首钢“1号高炉SoReal超体空间”，将呈现全球顶尖的沉浸式娱乐体验，成为全球首个文化科技赋能工业遗存的创新展示窗口。
4、与众多巨头合作：
a，蓝色光标公布与阿里巴巴达摩院共同打造的虚拟直播间业务进展：已签约售出34间，价格为9.9万元/间，购买品牌涵盖母婴、美妆、保健、家清、3C等多品类头部企业。其中一家美妆品牌透露，今年11.11当天凌晨3点半至早上9点，虚拟直播间销售额达万元，观众平均停留时长超40秒，虚拟主播的表现已远超预期。目前，蓝色光标仍在持续接洽数十家品牌，预计未来短期内即可签约超百间。
b，早在今年初，蓝色光标已开始布局抖音电商、腾讯私域、跨境电商等领域，全面进入交易场，为客户提供“营+销”的全链路推广服务。
c，公司与腾讯在游戏、动漫、阅文等层面有深入合作；同时，在作为元宇宙入口的虚拟人业务，也有较深入合作。
d，2020年报显示facebook是蓝色光标第一大供应商，合作金额高达128亿人民币，公司积极进军元宇宙的战略与facebook大力发展元宇宙技术的战略不谋而合。
5，点评：未来蓝色光标有可能和facebook成立合资公司共同开发中国元宇宙市场，如果达成，那么蓝色光标的市值上千亿都指日可待。 C、业绩大增：关于VR/AR的标的公司，公司参与的基金以及公司投资部正在积极洽谈，未来也会是蓝标的重要投资方向，公司在未来希望有自己的IP、技术，甚至平台。披露的三季报显示，2021年前三季度，公司实现营业收入314.83亿元，同比增长9.10%；归母扣非净利润5.94亿元，同比大增30.13%；经营性现金流6.40亿元，同比大增166.11%。
6，资金充裕：因国际业务引入战略投资者和公司近年来优异的经营活动现金流表现公司目前有充沛的现金储备，蓝色光标2021年三季报亦显示，当期末货币资金为35.71亿元。 E、其它元宇宙相关资讯：

㈦ “元宇宙”的概念火了，你看好“元宇宙”概念股吗

我非常看好元宇宙，我觉得元宇宙可能是以后新的发展方向。

元宇宙的概念最早来自于区块链领域，同时也被当成各种虚拟货币来炒作。虽然很多人不相信虚拟货币，甚至觉得元宇宙只不过是大家利用资本来炒作的工具。但元宇宙本身就有着非常大的发展潜力，也非常适合年轻人。我觉得随着年轻人逐渐成为社会的中流砥柱，元宇宙的概念会深入人心。

一、元宇宙的概念异常火爆。

元宇宙的概念目前基本上在虚拟货币市场和投资圈内比较火，在整个虚拟货币市场，元宇宙概念中的AXS币再等等两个月的时间暴涨200倍。在投资圈里，多家知名机构选择投资元宇宙概念。元宇宙可以被理解为互联网2.0版，我觉得会有越来越多的人加入到元宇宙当中。

㈧国企控股最多的元宇宙公司

摘要六.水晶光电

㈨元宇宙概念是什么意思，创新直播观看体验好不好

近期，元宇宙概念大火。元宇宙概念股股价不断走高。上周五整个板块指数涨超4％。股市的火爆与资本纷纷抢滩“元宇宙”有着巨大的联系。

今年3月，腾讯投资元宇宙概念股罗布乐思（Roblox）；4月，字节跳动花费1亿元投资元宇宙相关游戏厂商代码乾坤；5月，微软首席执行官萨蒂亚纳德拉表示公司正在努力打造一个“企业元宇宙”。10月末，脸书(Facebook)创始人马克·扎克伯格宣布公司正式更名为Meta。他希望在未来十年内，元宇宙 (Metaverse)会拥有10亿用户和数千亿美元规模的数字商务业务。

Facebook改名让元宇宙成为焦点，罗永浩11月5日在微博的发布的内容，则将元宇宙推上了热议的前端。靠着直播带货还清债务的罗永浩表示，“我们的下一个创业项目是一家所谓的“元宇宙公司”。

虽然科技巨头们对元宇宙的发展前景都很乐观，但大多数人，对元宇宙是没有概念的。

01

科技照进现实

元宇宙是什么？

元宇宙作为2021年最热的概念，身影不断出现在各大内容平台上。一时间，关于元宇宙多种的定义和解读都出现了。

那么，元宇宙到底是什么呢？

尽管现在还没有一个公认的定义，但大致我们可以将其理解为：在传统互联网的作用下，随着各种技术进步，越来越多地将现实中的关系场景、互动、身份投射到一个虚拟世界中。元宇宙是科技发展的终极理想状态，涵盖VR、AR、游戏、区块链多个版块。元宇宙是高于三维空间的另一空间，是人类通过科技手段创造出来的新世界。

02

柳夜熙出圈

带动元宇宙营销？

元宇宙是否真的未来可期？

在抖音账号柳夜熙出圈前，元宇宙只是模糊的概念。柳夜熙凭借着“元宇宙”、“虚拟偶像”、“国风”、“美妆”等标签迅速蹿红，也让元宇宙真正地走进了大众的生活。

柳夜熙成功，元宇宙功不可没，可虚拟偶像或直播带货并不是元宇宙的尽头。柳夜熙等虚拟偶像带货仅仅是元宇宙这个概念其中的一个应用。柳夜熙之所以和元宇宙深度绑定，只是出于营销目的，为了获得更多的流量和关注而已。

不可否认，柳夜熙给直播营销提供了新的思路，可用元宇宙营销的思路去做商业，可复制性极差。大多数企业都不能模仿。

第一，这种基于虚拟偶像的带货形式，需要强技术和高成本，一般中小企业根本无力承担。纪梵希、花西子、LV等是市场上启用虚拟主播带货为数不多的几个品牌；

第二，元宇宙虚拟世界的概念更具游戏感，当商业过度依赖虚拟世界，而不能给实际生活带来好处时，国家势必会限制其发展，维护社会商业的良好秩序；

第三，直播带货中，虚拟偶像不会有人设崩塌的困扰，却有其它潜在的隐患。拿很多虚拟美妆博主来说，美妆产品带货本身需要亲自体验，来表述用过后的感受，可虚拟美妆博主无法做到。用户会认为柳夜熙这类虚拟主播纯粹是营销公司为了带货而带货的工具。长此以往，消费者对虚拟偶像的信任感必定会大打折扣。

03

除了追新概念

直播营销还能怎么玩？

现阶段，元宇宙只能是一个概念，远没有VR、AR这些实际的技术有用。直播营销走到瓶颈，商家寻求新的突破口没有错，盲目与时俱进，追新风口也并不明智。认清形势，选择更适合企业的方法才是经营之道。

直播营销1.0时代，达人主播是核心。直播2.0时代，品牌自播成主流。和元宇宙、虚拟主播概念相比，踏踏实实地运营账号、培训主播、搭建私域才是企业最该做的事情。

㈩腾讯注册QQ元宇宙商标，这个商标有什么意义

腾讯注册了QQ元宇宙商标的事情，在网上引起了轩然大波，目前这个商标的状态是注册申请中而宇宙这一词，让人们有多重的联想。

一、元宇宙一词

元宇宙一词最开始是出现在1992年的科幻小说《雪崩》，这小说描述了一个庞大的虚拟世界，这个虚拟世界就被称之为元宇宙。在现代宇宙，这一词更多是用于作家亦或者根据勾勒出的一个虚拟世界，这个虚拟世界可以非常的庞大，可以涉及整个宇宙，世界观也要十分庞大。

㈠ Which domestic companies have deployed the Metaverse

The Metaverse is as follows:

Tianyancha data shows that since this year, the "Yuanverse" trademark has been used by many companies and When a natural person applies for registration, there are over 240 pieces of relevant trademark application information. Tencent, iQiyi, Kuaishou, Zhongqingbao. ByteDance and many other companies have successively laid out their plans.

In July this year, Kuaishou affiliated company Beijing Dajia Internet Information Technology Co., Ltd. applied to register multiple "Kuaishou Yuanshi" trademarks; in June, Soul affiliated company Shanghai Anyimen Technology Co., Ltd. applied for the registration of "Young People "Social Metaverse" related trademarks. Chongqing iQiyi Intelligent Technology Co., Ltd. has also applied to register trademarks such as "Qiyu Yuanshi".

Metaverse:

The word Metaverse was born in the 1992 science fiction novel "Snow Crash". The novel depicts a huge virtual world. The real world, where people use digital avatars to control and compete with each other to improve their status, still seems to describe a future world that is ahead of its time.

The above content refers to the Internet - Metaverse

㈡ The leading concept stocks of the Chinese Metaverse

The leading concepts of the Chinese Metaverse mainly include the following 5, Tencent Holdings, Bytedance, Goertek, Quanzhi Technology, Xinyi Sheng

1. Tencent Holdings (but Tencent is a Hong Kong stock), if there is a domestic company that can become the leader of the Yuanverse, then this company has no chance of becoming the leader of the Yuanverse. There is no doubt that the most likely one is Tencent Holdings, because the original form of the Metaverse is games plus social interaction, and its ultimate form is a complete reflection of the real world.

2. Bytedance is preparing to be listed on the Science and Technology Innovation Board. Douyin, Toutiao and Xigua Video are currently the most popular Internet platforms among young people in China. Their parent company is ByteDance. In April this year, ByteDance spent 100 million to acquire the game company Code Qiankun of Metaverse. In August, it spent 9 billion to acquire a VR hardware manufacturer that accounts for more than 50% of the domestic market. pico,

3. From 2021 to 2025, the average annual growth rate of global VR products is 41%, and the average annual growth rate of ar products is 138%. Facebook, ByteDance, they want In the Yuanverse, their VR equipment OEMs should not be able to escape Goertek, because Goertek’s market share in the OEM field exceeds 80%. In the first half of the year, Goertek’s smart hardware revenue has reached 11.2 billion, accounting for The ratio has reached 37%, which also means that Goertek is currently the purest supplier of virtual reality metaverse equipment in the A-share market.

4. QuanZhi Technology, QuanZhi Technology is the only low-end VR chip concept stock in China. The VR virtual reality dedicated chip VR9 it launched can reach a speed of 70 frames per second. The VR chip concept stock is very High-end chips are rare and only Qualcomm and Apple can make them. If China wants to make a copycat version of VR in the future, its chips will (with a high probability) be provided by Allwinner Technology.

5. Xin Yisheng, the most basic facility of the Metaverse is computing power. Why are the models of the Metaverse now all Lego models? Because their computing power is insufficient, they can only support simple two-dimensional cartoon-like images. In the future, with the improvement of computing power, the creation and experience of virtual reality content will be supported by more realistic modeling and interaction. Then this Together, the technology of Yuanverse will be accepted by more adults. In this area, the computing power leader in the United States is Nvidia. In China, I chose the dual-market leader of Telecom and Datacom, Xinyi Victory, he is one of the few domestic companies that can break through 800g data centers and optical modules, and is planning to build a new production capacity of 2.85 million high-speed optical modules. In the first half of 2021, revenue increased by more than 70% year-on-year.

㈢ Which company is related to the concept of Metaverse data center and cooperates with Tencent and Amazon

Abstract 1. Wanda joins hands with Internet and Tencent to establish Wanda e-commerce;

㈣ Metaverse What is it?

Refers to the immersive virtual world, the English Metaverse. This virtual world is composed of 3D technologies such as VR (Virtual Reality), AR (Augmented Reality) and the Internet. Users can experience a different life in the metaverse, or experience a world completely different from the real world. Different from existing online games, the Metaverse can bring players a more realistic experience, allowing players to feel as if they are in a virtual world, and even make it impossible to distinguish between the real and virtual worlds. The Metaverse has also been touted as the ultimate form of the Internet. The movies "The Matrix" and "Ready Player One" are concepts of the Metaverse. The term metaverse first came from the American science fiction novel "Snow Crash". The novel depicts a virtual world parallel to the real world, the Metaverse.

㈤ What is the Metaverse, and which major Internet companies have launched Metaverse-related businesses

What is the Metaverse?

"Metaverse" first appeared in a 1992 science fiction novel "Avalanche", derived from the word "Metaverse". People can have their own virtual avatars in the "Metaverse", this virtual world It's called the "metaverse".

㈥ The latest news from Blue Cursor

1. Unlimited investment in huge sums of money: Blue Cursor [market value 18.2 billion] represents virtual people related to the Metaverse IP and technology, XR technology, virtual space and other business directions are the tracks that the company will focus on and fully invest in in the future. The company has no upper limit on the amount of investment in this field. The company's management and investment department are currently conducting a comprehensive review of relevant targets. Through research and negotiation, the company can support over 1 billion in capital investment to lay out Yuanverse-related tracks and comprehensively build the company's own IP, technology and content core capabilities. Analysis: If you dare to invest in the Metaverse without any upper limit, you must be very optimistic about the future of the Metaverse. It is the first A-share company.
2. Register a professional Yuanshi company: BlueFocus established a wholly-owned subsidiary "BlueFocus"Color Universe Digital Technology Co., Ltd." This company will serve as BlueFocus's main focus on exploring Yuanverse-related investment and operating businesses. It will integrate the virtual live broadcast room and virtual IP operation-related resources and teams that BlueFocus already has, and comprehensively promote Exploration and implementation of Metaverse-related businesses. Analysis: Professional things are done by professional people. This is also the first A-share listed company to establish a professional Metaverse company.
3. Cooperation with professional companies: Blue Cursor and [ Danghong Qitian] and its subsidiary Qile Wuxian signed a strategic cooperation agreement. The two parties will jointly promote the application expansion and commercialization projects of XR experience in key industries. Background of Danghong Qitian: China's top XR immersive experience solution company , shareholders include Zhang Yimou, AVIC Trust, Xiaomi, etc. Its VR-themed SoReal super space is intensively launching many innovative projects, including the Shanghai Disney Town project with nearly 5,000 square meters of 5G+XR experience space, which will be completed in the near future And open for experience. At the same time, Shougang’s “No. 1 Blast Furnace SoReal Super Space”, covering an area of 22,000 square meters and integrating many well-known IPs and cutting-edge technologies such as VR, AR, and holographic imaging, will present the world’s top immersive entertainment experience. It has become the world's first innovative display window for cultural technology to empower industrial heritage.
4. Cooperation with many giants:
a. Blue Cursor announced the business progress of the virtual live broadcast room jointly created with Alibaba Damo Academy: Already 34 units were signed and sold at a price of 99,000 yuan/unit. The purchased brands cover leading enterprises in multiple categories such as maternal and infant, beauty, health care, household cleaning, 3C, etc. One of the beauty brands revealed that at 3:30 am on November 11 this year As of 9 a.m., the sales in the virtual live broadcast room reached 10,000 yuan, and the average stay time of the audience exceeded 40 seconds. The performance of the virtual anchor has far exceeded expectations. At present, Blue Cursor is still continuing to contact dozens of brands, and it is expected that it will be launched in the short term. More than 100 contracts can be signed.
b. As early as the beginning of this year, Blue Cursor has begun to deploy Douyin e-commerce, Tencent private domain, cross-border e-commerce and other fields, fully entering the trading field to provide customers with "marketing + sales" "Full-link promotion services.
c. The company has in-depth cooperation with Tencent in games, animation, reading, etc.; at the same time, there is also in-depth cooperation in the virtual human business as the entrance to the metaverse.
d , the 2020 annual report shows that Facebook is BlueFocus’s largest supplier, with a cooperation amount of up to 12.8 billion yuan. The company’s strategy of actively entering the Metaverse coincides with Facebook’s strategy of vigorously developing Metaverse technology.
5. Comments: In the future, BlueFocus may set up a joint venture with Facebook to jointly develop the Chinese Yuanverse market. If it is reached, BlueFocus's market value will reach hundreds of billions. C. Great increase in performance: Regarding VR/AR target companies, the company's participation The fund and the company's investment department are actively negotiating, and it will also be an important investment direction of Blue Label in the future. The company hopes to have its own IP, technology, and even platform in the future. The disclosed three quarterly reports show that in the first three quarters of 2021, the company achieved operating income of 31.483 billion yuan, a year-on-year increase of 9.10%; non-net profit attributable to the parent company was 594 million yuan, a year-on-year increase of 30.13%; operating cash flow was 640 million yuan, a year-on-year increase of 166.11%.
6. Abundant funds: Due to the introduction of strategic investors in the international business and the company's excellent cash flow performance from operating activities in recent years, the company currently has ample cash reserves. BlueFocus's third quarter report for 2021 also shows that the monetary funds at the end of the period were 35.71 billion. E. Other metaverse-related information:

㈦ The concept of "metaverse" is popular. Are you optimistic about the "metaverse" concept stocks?

I am very optimistic Metaverse, I think the metaverse may be a new development direction in the future.

The concept of the Metaverse first came from the field of blockchain, and it has also been hyped as a variety of virtual currencies. Although many people do not believe in virtual currencies, they even think that the Metaverse is just a tool for people to use capital to speculate. But the Metaverse itself has great potential for development and is also very suitable for young people. I think as young people gradually become the mainstay of society, the concept of the metaverse will become more and more popular.

1. The concept of the metaverse is extremely popular.

The concept of the Metaverse is currently relatively popular in the virtual currency market and investment circles. In the entire virtual currency market, the AXS coin in the Metaverse concept has soared 200 times in two months. In the investment circle, many well-known institutions have chosen to invest in the Metaverse concept. The Metaverse can be understood as the Internet version 2.0. I think more and more people will join the Metaverse.

㈧ The Metaverse company with the largest share of state-owned enterprises

Abstract 6. Crystal Optoelectronics

㈨ What does the concept of Metaverse mean, and is the innovative live broadcast viewing experience good?

Recently, the concept of metaverse has become popular. The stock prices of Metaverse concept stocks continue to rise. The entire sector index rose more than 4% last Friday. The popularity of the stock market is closely related to the rush of capital to seize the "Metaverse".

In March this year, Tencent invested in the Metaverse concept stock Roblox; in April, ByteDance spent 100 million yuan to invest in Metaverse-related game manufacturer Code Qiankun; in May, Microsoft CEO CEO Satya Nadella said the company is working hard to create an "enterprise metaverse." At the end of October, Facebook founder Mark Zuckerberg announced that the company would officially change its name to Meta. He hopes that within the next ten years, the Metaverse will have 1 billion users and a digital commerce business of hundreds of billions of dollars.

The name change of Facebook brought the Metaverse into the spotlight, and the content posted by Luo Yonghao on Weibo on November 5 put the Metaverse at the forefront of heated discussions. Luo Yonghao, who relies on live streaming to pay off debts, said, "Our next entrepreneurial project is a so-called "Metaverse Company".

Although technology giants are interested in the development of the Metaverse,The development prospects are very optimistic, but most people have no concept of the Metaverse.

01

Technology shines into reality

What is the Metaverse?

As the hottest concept in 2021, the metaverse continues to appear on major content platforms. For a time, various definitions and interpretations of the metaverse appeared.

So, what exactly is the Metaverse?

Although there is no generally accepted definition yet, we can roughly understand it as: under the influence of the traditional Internet, with the advancement of various technologies, more and more relationships in reality are Scenes, interactions, and identities are projected into a virtual world. The Metaverse is the ultimate ideal state of technological development, covering multiple sectors such as VR, AR, games, and blockchain. The metaverse is another space higher than the three-dimensional space. It is a new world created by human beings through scientific and technological means.

02

Liu Yexi’s appearance in the industry

Driving metaverse marketing?

Is the future of the Metaverse really possible?

Before Douyin account Liu Yexi came out of the circle, the Metaverse was just a vague concept. Liu Yexi quickly became famous with labels such as "Yuanverse", "Virtual Idol", "National Style", and "Beauty Makeup", which also allowed Yuanshi to truly enter the lives of the public.

Liu Yexi’s success is indispensable to the Metaverse, but virtual idols or live broadcasts are not the end of the Metaverse. Liu Yexi and other virtual idols bringing goods are just one application of the concept of the metaverse. The reason why Liu Yexi is deeply bound to the Yuanverse is just for marketing purposes and to gain more traffic and attention.

It is undeniable that Liu Yexi has provided new ideas for live broadcast marketing. The ideas of metaverse marketing can be used to do business, but the replicability is extremely poor. Most businesses cannot imitate.

First, this kind of delivery method based on virtual idols requires strong technology and high costs, which are simply unaffordable for small and medium-sized enterprises. Givenchy, Huaxizi, LV, etc. are among the few brands on the market that use virtual anchors to bring goods;

Secondly, the concept of the metaverse virtual world has a more game-like feel. When business relies too much on virtual world and cannot bring benefits to real life, the country will inevitably restrict its development and maintain the good order of social business;

Thirdly, during live broadcasts, virtual idols will not have their personalities collapsed trouble, but there are other potential dangers. Take many virtual beauty bloggers as an example. The delivery of beauty products requires personal experience to express their feelings after using them, but virtual beauty bloggers cannot do this. Users will think that virtual anchors like Liu Yexi are purely tools used by marketing companies to bring goods. In the long run, consumers' trust in virtual idols will inevitably be greatly reduced.

03

In addition to pursuing new concepts

How else can you use live broadcast marketing?

At this stage, the metaverse can only be a concept, which is far less useful than actual technologies such as VR and AR. Live broadcast marketing has reached a bottleneck, and it is not wrong for businesses to seek new breakthroughs. It is also unwise to blindly keep pace with the times and chase new trends. The only way to do business is to recognize the situation clearly and choose a method that is more suitable for the enterprise.

In the era of live broadcast marketing 1.0, expert anchors are the core. In the era of live broadcast 2.0, brand self-broadcasting has become mainstream. Compared with the concepts of the Yuan Universe and virtual anchors, operating accounts, training anchors, and building private domains are the most important things for enterprises to do.

㈩ Tencent registered the QQ Yuanverse trademark, what is the significance of this trademark?

Tencent’s registration of the QQ Yuanverse trademark has caused an uproar on the Internet. The current status of this trademark is registered The word "universe" brings many associations to people.

1. The term metaverse

The term metaverse first appeared in the 1992 science fiction novel "Snow Crash". This novel describes a huge virtual world. This virtual world The world is called the metaverse. In the modern universe, this term is more often used for a virtual world outlined by writers or based on imagination. This virtual world can be very large, involving the entire universe, and the worldview must also be very large.